Upgrades and automation focus for Fieldays

Article Details

28 May, 2019

New Zealand

Upgrades and milking automation will be the key focus for the company at this year’s event, from June 12-15.

Waikato Milking Systems is putting the finishing touches on its Fieldays site which promises to be one of its biggest offerings at the annual event.

Upgrades and milking automation will be the key focus for the company at this year’s event, from June 12-15.

The site will be geared towards helping farmers discover how they can get more out of their existing systems, whether that be upgrading old equipment or adding more advanced technology.

Executive manager international sales and events, Dave Cassells, said the company will use every minute of the 12 weeks it’s been allocated to set up a world-class site at Mystery Creek.

“We used to build a completely different site for each trade show we went to around the world. At Fieldays, we’d actually build milking machines on site.

“But now we’ve refined the process. We bring the displays back (to head office at Horotiu) and reconfigure them specifically for each event.”

He said while the company refocussed its Fieldays offering each year, major changes were made every three or four years, when new technology and milking systems came on the market.

The company turned 50 in 2017 and is a well-known manufacturer of milking systems in New Zealand and to more than 30 other countries.

It also produces milking automation technology and dairy herd management systems from its headquarters in Horotiu, just north of Hamilton.

The company annually attends rural trade shows also in China, Ireland, the UK and the US.

Dave has been in charge of the company’s Fieldays site for 32 years but has been involved in the event for 40 years.

“This is our flagship event, we put a lot of time and effort into detailing the site in an effort to present our products and our brand in the best possible light.

“We’re on what I believe is the premier site at this event.”

The company’s Fieldays site has been expanded this year, to reflect its commitment to the New Zealand market, and to accommodate new products and technology designed to help farmers grow the value of dairy.

The larger site will offer more room for Hi-Tech Enviro Solutions, which will be fully integrated with Waikato Milking Systems from June 1.

Hi-Tech’s products and services will be known as “Effluent and Environmental” under the Waikato Milking Systems banner, and stand as a core product of the business.

The emerging sheep dairy industry and the developed niche goat dairy industry will also be among the features Waikato Milking Systems will showcase at Fieldays.

There will also be a focus on the company’s latest Centrus Composite Rotary platform, advances in milking automation technology and the NaviGate dairy management hub.

An interactive computer display will take visitors on a virtual tour of a dairy, where people will be able to understand how the technology and components of a milking system work.

“I believe we have a great product mix presented in a way that will entice people to come in and talk to us,” Dave said.

There are a couple of key, common themes farmers in particular want to talk about at Fieldays.

“Typically, it’s ‘how can I milk more cows faster, will it save me labour, what’s the benefit?’.

“We used to go into a dairy and upgrade the entire milking machine but the way to upgrade a modern machine now is to change the technology inside of it, that will give some benefit.”

Dave said that’s why milking automation and dairy management systems are likely to be a couple of the talking points this year.

“We try to understand what farmers want to achieve then show them how they can get there.”